I will now write a review of the storesonline workshop that I attended a few days ago.
The workshop venue was already full when I arrived with my friend. So full that they had to bring in more chairs and binders for those who were still ariving. This was further evidence of the success of their marketing system.
The main speaker was a person by the name of Kory Thurston. He claimed that he wasn’t an employee of storesonline; rather he owns internet business and was paid by storesonline to conduct the workshop. As part of the agreement, he was not allowed to reveal any of his websites to us.
First, a bit on his background. Here’s a brief summary:
Many years ago, he attended a storesonline workshop just like what we did. Even though he had no technical skills, he purchased a few websites from storesonline. Thanks to storesonline, he could now work from home and take care of his three kids.
I must say that this was cleverly done to build rapport with the audience. If someone with his backgound could do it, then anyone of us present should be able to repeat his success.
The first part of this presentation was about the required tools and support required to succeed in an online business. Things like website, shopping cart, secure hosting, etc. All of which were provided by storesonline.
He mentioned that there was no need for us to create any new product. People usually buy common items on the internet, not something that they have not heard of.
Kory went on to correctly point out that information was the best selling item on the internet, and also the effectiveness of permission based marketing.
He stressed on the importance of having multiple websites. Having only one site was a big mistake. My personal opinion was that we should concentrate on one site and make it profitable before starting the next. If that one site has a certain theme and doesn’t deviate, it’s perfectly ok.
The next part of the workshop was a demonstration of some of the tools found in the storesonline platform. The first was on a keyword research tool. This was a very useful tool for estimating the demand of any potential product.
In actual fact, this tool is freely available. The exact tool that he used can be found here.
The next tool was the traffic statistics and tracking feature. We were shown that it was able to track the sources of traffic for the site and also which were the search engine keywords that were generating the orders.
A very useful tool I must say. But traffic statistics are provided as part of nearly all hosting packages. And most tracking tools are pretty affordable. Google Analytics provides all these for free.
Before lunch, another speaker came to talk to us about the 90 day offer and workshop offer. Essentially, participants were offered discounted prices on the storesonline software. We were able to purchase 3 or 6 websites for the startup cost of 1 and 2 websites respectively.
No wonder there were so many references earlier on the importance of having multiple websites.
We were told to sign up for our 1-1 consultation which would take place after lunch. The “consultations” turned out to be sales talk which took place throughout the rest of the afternoon, even while the workshop was going on.
As this review is getting a bit long, I will talk about the afternoon session in the next review post on the storesonline workshop. There were five strategies covered and a guaranteed method to get your website on the first page of a search engine within three days.